Mobile2026

Naija Fashion Marketplace

An iOS-first fashion marketplace where a look, a short video or an inspiration image can become a path to locally available pieces.

Role: Product Designer & iOS Engineer

iOSSwiftUIVisual SearchShoppable VideoMarketplace UX

The application

Screens, captured from the running app

Captured from the current iOS prototype. These screens show the product direction and local demo content, not a launched marketplace or evidence of live sellers.

Naija Fashion Looks screen showing a Lagos outfit, Ikoyi location, shopping controls, cart, favourites and the five-tab navigation. — Looks is the visual storefront: an outfit fills the screen, while location, saved state, cart and a direct Shop this look action stay one tap away.

Naija Fashion Create Freel screen for choosing or recording a video and tagging a product at a specific moment. — The creator flow turns a short fashion video into a shoppable Freel by attaching products to moments in the clip.

Naija Fashion Discover screen with a photo entry point, editable category and colour constraints, and local catalogue results. — Discovery starts from intent: choose an inspiration photo, then keep category and colour constraints visible and editable. This prototype searches known local metadata rather than claiming live image recognition.

Naija Fashion full-screen Freels video player with playback controls and shopping actions. — Freels gives fashion video a dedicated, full-screen viewing mode while keeping its tagged products and shopping path attached to the clip.

Naija Fashion Create screen for assembling and saving an outfit from catalogue pieces. — Create turns browsing into composition: shoppers can assemble an outfit from available pieces and keep it as a reusable look.

Naija Fashion Saved screen containing organised looks, pieces and collections. — Saved work is organised by intent rather than flattened into one favourites list, so looks and individual pieces remain useful later.

Naija Fashion store page showing a local seller's pieces and Freels. — Store pages join a seller's catalogue and video content under one identity, while preserving Pieces and Freels as distinct ways to browse.

Naija Fashion seller workspace with actions to add a product or create a Freel and a local-preview disclosure. — The seller workspace is deliberately labelled local preview. Product and Freel drafts can be tested without implying that anything has been published.

Naija Fashion private store preview showing only seller items marked ready for preview. — A private storefront closes the authoring loop: sellers can inspect the shopper-facing result while drafts remain excluded and shopping stays disabled.

Status: Naija Fashion is a pre-launch product prototype. The screens below use local demonstration content; they do not represent live sellers, orders or users.

The product idea

Most fashion discovery products stop at inspiration, while most marketplaces begin with a catalogue grid. Naija Fashion joins those two moments. A shopper can encounter a complete look, shop the products behind it, upload an image they already like, or describe what they want in natural language.

The first market is Lagos. That makes location, seller trust, delivery and local style vocabulary part of the product rather than regional settings to add later.

Looks as the storefront

The primary surface is visual and full-screen. A look carries its location, saved state, cart entry point and a direct route to the products without burying the image under marketplace chrome. Discovery remains expressive while the commercial action stays obvious.

The navigation separates Looks, Discover, Create, Saved and Profile. The prototype also carries selected products into a local cart and checkout review, while keeping those states explicit about the absence of live payment and fulfilment.

Freels: video with a commerce model

Sellers can choose or record a short video, then attach products to specific moments. The product model therefore keeps the video, its timeline and the tagged catalogue items separate. A clip remains watchable content; product tags make it shoppable without becoming baked-in pixels or captions.

The seller workspace also supports local store setup, product drafts, timed tags and a private storefront preview. Rights confirmation is part of both product and Freel authoring. These are locally persisted prototype flows; they do not publish inventory to real shoppers.

Search from inspiration

The inspiration flow accepts an image plus explicit category and colour choices. Those constraints currently search local catalogue metadata; the app does not claim that image recognition is running. The planned vision service would use the image as evidence of silhouette, colour, texture and styling while keeping the shopper's visible constraints editable.

What comes next

The current work proves the product language and substantial shopper and seller journeys in native SwiftUI. Production still requires authentication, verified sellers, public media and catalogue publishing, live inventory and search, payment and escrow processing, logistics, moderation and dispute operations. Those remain roadmap work, not claims made by this case study.